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Mailchimp

Email Marketing, by Intuit Mailchimp

Marketing platform priced by contact tier, with a 250-contact free plan and Essentials, Standard and Premium tiers.

Score
Not yet scored
Price
Free plan, paid from $13/mo
Suits
Solo, Small teams (2–50), Mid-size (51–500)
Runs
Cloud on Web, iOS, Android, API
Visit Mailchimp
Compare with Brevo
Best for
Solo, Small teams (2–50), Mid-size (51–500)
Free option
Free plan, up to 250 contacts
Standout
Automation workflows
About MailchimpIntuit Mailchimp

Mailchimp is a marketing platform for small and mid-sized businesses, now sold by Intuit. Plans are priced by how many contacts you store: the free plan stops at 250 contacts and 500 sends a month, and the paid tiers raise the seat count, the number of audiences and the send multiple rather than unlocking a different product. The published entry prices are for the smallest contact tier and rise as the list grows, so the tier table matters more than the headline number. Every paid plan starts with a 14-day free trial.

Platforms
Web, iOS, Android, API
Company
Intuit Mailchimp
Founded
Not verified
Headquarters
Not verified

Pricing

List prices from the vendor's own page, verified Sep 5, 2026

  1. Free

    $0per contact/month

    Up to 250 contacts, 1 seat, 1 audience, a maximum of 500 emails a month and 250 a day.

  2. Essentials

    $13per month/month

    US$13 a month at the smallest contact tier: up to 3 seats, 3 audiences and ten times the contact count in monthly sends. The price rises with the contact tier.

    14-day free trial.

  3. Standard

    $20per month/month

    US$20 a month at the smallest contact tier: up to 5 seats, 5 audiences and fifteen times the contact count in monthly sends.

    14-day free trial.

  4. Premium

    $350per month/month

    US$350 a month with unlimited users and audiences and up to 150,000 monthly emails at the entry tier.

    14-day free trial.

What it can do

Verified capabilities; anything unconfirmed says so
  • Automation workflows"Enhanced automations" is listed on the paid tiers.Yes
  • Signup forms and pop-ups"Customizable Popup forms" is listed on the pricing page.Yes
  • Audience segmentation"Email Marketing & Segmentation" is listed on the pricing page.Yes

Integrates with Mailchimp, QuickBooks, Shopify, Stripe, WooCommerce, WordPress and Zapier.

How we scored it

Editorial, against published criteria

Not reviewed by our editors yet. The facts above are still verified.

Often shortlisted instead

All alternatives

  • Brevo

    Also a multi-channel platform for small businesses, but priced by emails sent rather than by contacts stored, so a large idle list costs nothing.

    Free plan, paid from $9/mo

  • GetResponse

    Comparable suite with landing pages and automation on contact tiers; unlimited workflows arrive one tier earlier.

    Flat rate from €16/mo

  • MailerLite

    Cheaper entry tier with the same 250-contact free ceiling, aimed at creators rather than marketing departments.

    Free plan, paid from $12/mo

Side by side:Mailchimp vs Brevo

Not sure this is the one? Find software like this with the Email Marketing finder.

Where it fits

Editorial rankings and reading that mention this product

Ranked for

Reading

Data last verified Sep 5, 2026 from mailchimp.com and manual checks. Facts we cannot verify stay marked as not verified. Some vendor links are affiliate links; they never change a score. How we evaluate

Sources and verification
  • Official websiteSep 4, 2026
  • Official websiteNot fetched yet
  • Official pricing pageSep 4, 2026
  • Manual verificationSep 4, 2026

How sources are ranked and re-checked