MailerLite
Email Marketing, by MailerLite
Newsletter and automation tool with a 250-subscriber free plan and two paid tiers priced by subscriber count.
- Score
- Not yet scored
- Price
- Free plan, paid from $12/mo
- Suits
- Solo, Small teams (2–50), Mid-size (51–500)
- Runs
- Cloud on Web, iOS, Android, API
- Best for
- Solo, Small teams (2–50), Mid-size (51–500)
- Free option
- Free plan, up to 250 subscribers
- Standout
- Drag-and-drop email editor
About MailerLiteMailerLite
MailerLite is aimed at creators and small businesses that want a clean editor, forms and automation without a marketing suite around it. The free plan carries 250 subscribers, 2,500 monthly emails and two seats. Comfort adds a third seat and ten times the subscriber ceiling in monthly sends; Power removes the send limit and the seat limit. Transactional email is a separate product, MailerSend, rather than part of the plan. Premium features can be tried for fourteen days.
- Platforms
- Web, iOS, Android, API
- Company
- MailerLite
- Founded
- Not verified
- Headquarters
- Not verified
Pricing
List prices from the vendor's own page, verified Sep 5, 2026Free
$0per subscriber/month
Up to 250 subscribers, 2,500 monthly emails and 2 seats.
Comfort
$12per month/month
From US$12 a month, cheaper on annual billing. Three seats and ten times the subscriber tier in monthly emails.
14-day free trial.
Power
$25per month/month
From US$25 a month, cheaper on annual billing. Unlimited monthly emails and unlimited seats.
14-day free trial.
Enterprise
On request
Custom pricing for accounts above 200,000 active subscribers.
What it can do
Verified capabilities; anything unconfirmed says so- Drag-and-drop email editor"Drag & drop newsletter editor".Yes
- Automation workflowsUnlimited automations on the paid plans.Yes
- A/B testingEmail and form A/B testing are listed.Yes
- Landing pagesUnlimited landing pages on the paid plans.Yes
- Signup forms and pop-upsPop-ups and promotion pop-ups are listed.Yes
- Audience segmentationDynamic segments are listed.Yes
- Ecommerce featuresEcommerce triggers and integrations are listed.Yes
Integrates with Shopify, WooCommerce, WordPress and Zapier.
How we scored it
Editorial, against published criteriaNot reviewed by our editors yet. The facts above are still verified.
Often shortlisted instead
All alternatives- No preview yet

EmailOctopus
Same audience with a far larger free tier (2,500 subscribers) and a single US$9 paid step instead of two tiers.
Free plan, paid from $9/moNot yet scored - No preview yet

Sender
Comparable feature list at a lower entry price, with SMS included from the first paid tier.
Free plan, paid from $7/moNot yet scored 

beehiiv
Better fit if the newsletter is the business: advertising network and paid subscriptions instead of general marketing tools.
Free plan, paid from $43/moNot yet scored
Side by side:beehiiv vs MailerLiteMailerLite vs EmailOctopus
Not sure this is the one? Find software like this with the Email Marketing finder.
Where it fits
Editorial rankings and reading that mention this productRanked for
- Email marketing for small business teams: suitability 84 of 100. Three seats at US$12 a month; the free tier already includes two.
- Email marketing for newsletter creators: suitability 70 of 100. Smaller 250-subscriber free tier, but US$12 buys automation, A/B testing and unlimited landing pages.
- Email marketing for online stores: suitability 58 of 100. States ecommerce triggers and integrations, without the store-specific reporting the dedicated tools publish.
Reading
- What free email marketing plans really include The published limits behind every free tier in our catalogue: subscribers, monthly sends, daily caps, seats and branding.
- How to choose email marketing software The four questions that decide the shortlist: what the price counts, how many seats you need, whether transactional email belongs in the same account, and what the free tier really allows.
Data last verified Sep 5, 2026 from mailerlite.com and manual checks. Facts we cannot verify stay marked as not verified. Some vendor links are affiliate links; they never change a score. How we evaluate
Sources and verification
- Official websiteSep 4, 2026
- Official pricing pageSep 4, 2026
- Manual verificationSep 4, 2026