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SEO Tools

Research keywords, track rankings, audit sites and analyse links.
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13 products

Products in this category

  1. Advanced Web Ranking

    Rank tracking priced purely by keyword count, from US$139 a month with unlimited projects and users.

    Flat rate from $139/mo

  2. Ahrefs

    Link and search data platform priced per plan with per-seat add-ons, from US$29 a month to US$1,499.

    Free plan, paid from $29/mo

  3. Majestic: the product's own interface

    Majestic

    Link index sold by analysis units, from US$49.99 a month, with a free backlink checker and an API plan.

    Flat rate from $49.99/mo

  4. Moz Pro: the product's own interface

    Moz Pro

    SEO suite from US$49 a month, with seats, tracked sites and keyword quotas rising by tier and a 20% discount for yearly billing.

    Flat rate from $49/mo

  5. Rank Math

    WordPress SEO plugin with a free edition and yearly licences from €95.88 covering unlimited personal sites.

    Free plan, paid from €95.88/yr

  6. SE Ranking

    Full SEO platform with published API access, from US$103.20 a month on annual billing and a 14-day trial.

    Flat rate from $103.20/mo

  7. SEO PowerSuite: the product's own interface

    SEO PowerSuite

    Desktop bundle of four SEO tools with a perpetual free edition and yearly licences from US$349.

    Free plan, paid from $349/yr

  8. Screaming Frog SEO Spider: the product's own interface

    Screaming Frog SEO Spider

    Desktop website crawler for technical audits, free to 500 URLs and £199 a year for unlimited crawling.

    Free plan, paid from £199/yr

  9. Semrush

    Broad search marketing suite from US$117.33 a month, with one user per plan and website and keyword quotas per tier.

    Flat rate from $117.33/mo

  10. Serpstat

    SEO platform priced by daily search quota, from US$50 a month with a 7-day trial.

    Flat rate from $50/mo

  11. Sitebulb

    Website auditing tool with a desktop crawler from US$18 a month and a cloud edition, with a 14-day trial.

    Flat rate from $18/mo

  12. Surfer: official image published by the vendor
    Vendor image

    Surfer

    Content optimisation tool priced by documents and seats, from US$49 a month to US$999.

    Flat rate from $49/mo

  13. Yoast SEO: the product's own interface

    Yoast SEO

    WordPress SEO plugin whose Premium licence is US$118.80 a year and covers one site or domain.

    Flat rate from $118.80/yr

More ways to decide

Editorial rankings, reading and shortlists for this category

Ranked for a situation

Reading

  • What SEO tool quotas actually limit Crawl credits, analysis units, tracked keywords, daily searches and URLs per audit are five different meters. Here is what each one stops.
  • How to choose SEO software Match the tool to the job, then check the three numbers that actually decide the bill: seats, projects and the quota that runs out first.

A broad platform metered by daily searches against a rank tracker that sells keywords and nothing else.

TechBigs verdict for this category, Advanced Web Ranking vs Serpstat, published Sep 4, 2026