Alternatives to Ahrefs

4 tools that cover the same need, each with the one difference that matters most.

SemrushTechBigs cover
Semrush
Broad search marketing suite from US$117.33 a month, with one user per plan and website and keyword quotas per tier.
Why it’s an alternative: The other large all-in-one platform; Semrush includes keyword, audit and content tools in one seat while Ahrefs sells extra seats separately.
Differs on: Flat rate from $117.33/mo, while Ahrefs is free plan, paid from $29/mo.
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SE Ranking
Full SEO platform with published API access, from US$103.20 a month on annual billing and a 14-day trial.
Why it’s an alternative: Covers the same five jobs at roughly a third of the price, with API credits included in paid plans.
Differs on: Flat rate from $103.20/mo, while Ahrefs is free plan, paid from $29/mo.
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Majestic
Link index sold by analysis units, from US$49.99 a month, with a free backlink checker and an API plan.
Why it’s an alternative: Link data only, from US$49.99 a month, if backlinks are the reason you were looking at Ahrefs.
Differs on: Flat rate from $49.99/mo, while Ahrefs is free plan, paid from $29/mo.
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Serpstat
SEO platform priced by daily search quota, from US$50 a month with a 7-day trial.
Why it’s an alternative: Similar breadth metered by daily searches, starting at US$50 a month.
Differs on: Flat rate from $50/mo, while Ahrefs is free plan, paid from $29/mo.
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Semrush and Majestic list Ahrefs as an alternative in turn. Alternatives are editorial relations, never votes.

Alternatives