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Klaviyo

Email Marketing, by Klaviyo

Ecommerce marketing platform with a 250-profile free plan; paid pricing is built from active profile count.

Score
Not yet scored
Price
Free plan available
Suits
Small teams (2–50), Mid-size (51–500), Enterprise (500+)
Runs
Cloud on Web, API
Visit Klaviyo
Compare with Omnisend
Best for
Small teams (2–50), Mid-size (51–500), Enterprise (500+)
Free option
Free plan, up to 250 profiles
Standout
Drag-and-drop email editor
About KlaviyoKlaviyo

Klaviyo is built around store and customer data: email, SMS, a customer hub and reporting sit on the same profile database. The free plan covers 250 profiles, 500 email sends a month and a small mobile-message allowance. Above that, the price is assembled in a plan builder from the number of active profiles and the channels chosen, so there is no fixed monthly figure to quote. Email support is included for the first sixty days on the free plan.

Platforms
Web, API
Company
Klaviyo
Founded
2012
Headquarters
Not verified

Pricing

List prices from the vendor's own page, verified Sep 5, 2026

  1. Free

    $0per profile/month

    Up to 250 profiles, 500 email sends a month, US$5 of mobile messages, 10,000 Composer credits and built-in reporting.

  2. Paid plan (built to size)

    Price not verified

    Priced from the number of active profiles and the channels selected in Klaviyo's plan builder. The page shows no fixed monthly figure, so no price is recorded here.

What it can do

Verified capabilities; anything unconfirmed says so
  • Drag-and-drop email editor"Basic email templates and drag-and-drop editor" on the free plan.Yes
  • Audience segmentation"Basic customer segmentation" on the free plan.Yes
  • Ecommerce featuresThe pricing page addresses stores on Shopify, Wix and WooCommerce.Yes

Integrates with Mailchimp and Shopify.

How we scored it

Editorial, against published criteria

Not reviewed by our editors yet. The facts above are still verified.

Often shortlisted instead

All alternatives

  • Omnisend

    The closest ecommerce sender with published fixed prices instead of a plan builder.

    Free plan, paid from $11.20/mo

  • Brevo

    Cheaper multi-channel option with stated ecommerce features and a fixed monthly price.

    Free plan, paid from $9/mo

  • GetResponse

    Suite with product recommendations and selling tools at published contact-tier prices.

    Flat rate from €16/mo

Side by side:Klaviyo vs Omnisend

Not sure this is the one? Find software like this with the Email Marketing finder.

Where it fits

Editorial rankings and reading that mention this product

Ranked for

  • Email marketing for online stores: suitability 86 of 100. Built on store and customer profiles; the free tier covers 250 profiles, but the paid price is only available through a plan builder.

Reading

Data last verified Sep 5, 2026 from klaviyo.com and manual checks. Facts we cannot verify stay marked as not verified. Some vendor links are affiliate links; they never change a score. How we evaluate

Sources and verification
  • Official websiteSep 4, 2026
  • Official pricing pageSep 4, 2026
  • Manual verificationSep 4, 2026

How sources are ranked and re-checked