TechBigs

GetResponse vs ActiveCampaign

Compared on the facts each record holds; anything unverified is marked, never guessed. Published Sep 4, 2026.
  • GetResponse

    Email Marketing

    Score
    Not yet scored
    Price
    Flat rate from €16/mo
    Suits
    Solo, Small teams (2–50), Mid-size (51–500)
    Free option
    Free trial
    Visit GetResponse
  • ActiveCampaign

    Email Marketing

    Score
    Not yet scored
    Price
    Usage-based
    Suits
    Small teams (2–50), Mid-size (51–500), Enterprise (500+)
    Free option
    Free trial
    Visit ActiveCampaign

Our verdict

It depends on your priorities

Two automation-led suites, one of which publishes its prices.

TechBigs verdict, published Sep 4, 2026

GetResponse lets you plan a budget: €16, €54 and €62 a month at 1,000 contacts. ActiveCampaign is the choice when automation depth outweighs a published price, and you are willing to build a quote before you can compare.

Read the full analysis

Published price versus calculated price

GetResponse displays a monthly figure per contact tier; the figures we recorded were shown in euros at the 1,000-contact tier. ActiveCampaign's page names four tiers but computes the amount from a contact-count selector, and no number was displayed to us. We record the tiers as usage-based plans with no price rather than inventing one.

Users per tier

GetResponse: three users on Starter, five on Marketer and Creator, unlimited on Enterprise. ActiveCampaign: one user on Starter and Plus, three on Pro, five on Enterprise. A three-person team is on the third tier at ActiveCampaign and the first at GetResponse.

What each one is built around

GetResponse spreads wider: landing pages, signup forms, transactional email, product recommendations, and courses and webinars on the Creator tier. ActiveCampaign concentrates on automation and segmentation, with CRM and ecommerce integrations distinguishing its upper tiers. Both state landing pages and segmentation.

Where they differ

2 facts that can decide it; identical facts are below
  • PricingGetResponse: Flat rate from €16/moActiveCampaign: Usage-based
  • Team sizeGetResponse: Solo, Small teams (2–50), Mid-size (51–500)ActiveCampaign: Small teams (2–50), Mid-size (51–500), Enterprise (500+)

Everything else

Same on both unless marked

Basics

Scroll sideways to see every product.

Basics compared
BasicsGetResponseActiveCampaign
Pricing (products differ)Flat rate from €16/moUsage-based
Pricing model (products differ)Flat rateUsage-based
Team size (products differ)Solo, Small teams (2–50), Mid-size (51–500)Small teams (2–50), Mid-size (51–500), Enterprise (500+)
CategoryEmail MarketingEmail Marketing
Product typeSaaSSaaS
Free planNoNo
Free trialYesYes
DeploymentCloudCloud

Pricing

  • GetResponse

    • Starter€16/mo

      Flat rate, 14-day trial

    • Marketer€54/mo

      Flat rate, 14-day trial

    • Creator€62/mo

      Flat rate, 14-day trial

    • EnterpriseOn request

      Contact sales

  • ActiveCampaign

    • StarterNot verified

      Usage-based, 14-day trial

    • PlusNot verified

      Usage-based, 14-day trial

    • ProNot verified

      Usage-based, 14-day trial

    • EnterpriseNot verified

      Usage-based, 14-day trial

Features

Scroll sideways to see every product.

Feature comparison
FeatureGetResponseActiveCampaign
Signup forms and pop-ups (products differ)YesNot verified
Transactional email (products differ)YesNot verified
Drag-and-drop email editorNot verifiedNot verified
Automation workflowsYesYes
A/B testingNot verifiedNot verified
Landing pagesYesYes
Audience segmentationYesYes
Ecommerce featuresYesYes

Integrations

No integrations recorded for these products yet.

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Vendor links are tracked and may be affiliate links; they never change the verdict. Disclosure